Beauty Base, established since 1975, is London's premier specialist retailer in fragrances and cosmetics. The team at Beauty Base understand that shopping for cosmetics and grooming products is an intensely personal experience. Their unique concept of self-service allows customers the freedom to examine products and testers at their leisure without the pressure of pushy sales-assistants. Need help though, and friendly staff are only too willing to help. With discounts of up to 75% on RRP on all major beauty brands Beauty Base is a one stop shop that beats any Duty Free store.