‘We love E & A Moda for bringing the brio of the Italian catwalk to our neighbourhood at unbelievable prices. Prada, Gucci, Dolce & Gabbana, Roberto Cavalli, and Missoni – the names are resonant with ultimate style and iconic fashion muses. Forget Rome’s Via Condotti or Milan’s Via Montenapoleone; visit Whiteleys W2 for designer fashion inspiration.’

La Dolce Vita

It is the height of fashion sophistication to travel to Italy twice a year to buy your new-season  Autumn/Winter or Spring/Summer capsule wardrobes. Once you know about E & A Moda – an independent Italian designer outlet based in Whiteleys - you have to travel no further than London W2. The store is the fashion-pack’s best-kept secret – a treasure-trove of top designer wares at bargain prices.

Dolce & Gabbana? Gucci? Roberto Cavalli? You bet. E & A Moda sell every covetable brand. From Balenciaga City Bags to Jimmy Choo shoes, Armani to Boss, if you’ve heard of it, they have it – and with discounts of around 40% on what you’d pay for the same top designers in regular stores in Italy. How do they do it? They import everything via industry connections directly from Italy and pass the reduction on to the customer. That makes it cheaper to buy from E & A Moda than from anywhere in Italy.

“At E&A Moda we are proud to guarantee the authenticity of everything we sell,” says boutique owner, Ennio. “What’s more, we don’t buy in bulk; everything we offer, we’ve chosen for its uniqueness, to allow you to buy something stylish and exclusive, different from anything available in the UK - and for much less than you’d expect.”

Hollywood actresses have been spotted rifling through the racks. It’s not just designer clothes and label shoes. From handbags to accessories, jeans to sunglasses - both for men and women - E & A Moda’s designer outlet is the perfect place to pick up just what you need to make a big impression.

Come and have a look through our Cavalli and Missoni collections. Try on a pair of Prada shoes... get that D&G dress of your dreams. See how you look wearing an Armani suit… You’ll like what you see.

Owner Ennio Lizzi: “I’m very pleased to have Dolce e Gabbana, Prada and Marc Jacob ballerina shoes.  Very stylish, very fashionable, and we have 20% off our selling price, which is already 35 to 40% off the standard retail price! Another highlight is our current collection of designer handbags – Gucci, Prada, DG, Lanvin and Versace. All beautiful.”

 

NB: Images show current ranges. If you are planning a special trip, please contact the store beforehand to make sure that these products are currently in stock and in your size.