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A Craving for Less.Muji provides everyday essentials for modern, urban lifestyle. From luggage and travel accessories to lighting and electronics - via bathroom accessories, storage, furniture, textiles, washing utilities, kitchen, tableware, stationery and toys - the products are simple yet sophisticated, functional, anonymous, reasonably priced and universally appealing. No wonder London is full of paid-up Mujiphiles!Sometimes you want to add an item of beauty to your home. Sometimes you want something whose value is purely practical. The fantastic thing about Muji is that the brand provides both. After all, simplicity can conjure a beauty of its own. And one should never underestimate the sumptuous satisfaction in creating orderliness. In the current economic climate - when we are all taking stock, simplifying, organizing and ordering a cleaner, leaner life - the Muji philosophy is spot on. Invest in some core products and you are sorted! Muji designers never stop reviewing the core range of products to parallel lifestyle changes in our constantly evolving society. Take the Acrylic Storage range - those appealing transparent desk tidys, box drawers, jewellery trays, compartmentalized boxes, DVD and CD organizers, pen pots, you name it. The range has been cleverly modified to make the individual pieces stackable and removable partitions have been added to increase functionality. The brand avoids visible labels or markings because it believes products should be judged for what they are, not who they are designed by. We also love Muji's ecological agenda. Their recycled notebook has remained the same since 1989. Rattan, as a fast-growing, easy-to-harvest cane, is an economical and ecological material that is used in numerous beautifully woven Muji baskets and boxes. With literally thousands of desirable products, now is the time to embrace an era of practical aesthetics. Take advice from Eboni James at MUJI:
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